Imo’s stores to start campaign to aid Variety the Children`s Charity

ST. LOUIS – The Imo's billboard off Highway 40 is shaping up to be a fan favorite.

Monday morning with classmates in tow, Joshua Lay showed off his oversized self.

A square has four equal sides and four equal angles. and so, it came to be that the home of the square beyond compare waited for years to have a billboard that was geometrically pleasing.

Monday afternoon at the Imo`s headquarters off 17th street, they had a pizza party for their billboard star who shared some squares with his classmates.

For the remainder of the year, all 100 Imo`s locations are offering a portion of proceeds to Variety the Children`s Charity of St. Louis.

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