Enterprise awarded naming rights of Blues arena

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ST. LOUIS –  The home of the Blues received a new name Monday morning. Scottrade Center will now be known as Enterprise Center after Enterprise Rent-A-Car purchases naming rights.

Artist renderings of the new signage were unveiled along with the official new name for the arena at 10 a.m.

The Scottrade Center was first called the Kiel Center when it opened back in 1994. It then became the Savvis Center from 2000 until 2006, it has been the Scottrade Center ever since.

There were plans for the building to be named the Td Ameritrade Center after it was announced the Td Ameritrade bought Scottrade back in October 2016. Td Ameritrade officials announced that they would not pursue that name change.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.