Louis Maull Co. to be sold; barbecue sauce saved

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ST. LOUIS – There’s big news in the wake of a Fox2/News11 exclusive report that St. Louis based Maull's Barbecue Sauce has ceased production.

The news set off a bit of a "barbecue panic".

Company officials now confirm the brand is being sold; production will resume.

A “run” on Maull’s sauces at area stores began just after our Tuesday night report, store workers said.

Sue Kapinski was sorry she waited until Wednesday to stock up at the Collinsville Schnucks.  The shelves were picked over and Maull’s “Original” was already out of stock.

“It’s such good barbecue sauce.  I don’t know what we’re going to use now,” she said.

“Maulling it” has become part of St. Louis’s vocabulary…the old ad jingles sticking like sauce on a pork steak.

The long-running St. Louis production plant has shut down.  The building appears to empty.  There’s no one answering the phone.

The company’s website displays a banner saying “unable to process any orders”.

It says nothing about the company’s future.

There have been more than $100,000 dollars in default court judgments against the company in the past year.

Fox2/News 11 checked business records at the Missouri Secretary of State’s Office.  A filing just last month shows the Louis Maull Company is still in ‘good standing’.

The demand for the brand remains strong.

An O’Fallon, Illinois, man bought more than 3 gallons of sauce Tuesday after being tipped about the Maull’s possible demise.

Kapinski worried how her relatives in California were going to take the news; “My sister lives in CA.  When they come home they get Maull’s to take home with them.  That’s their favorite, too,” she said.    “Yes.  I Maull it.”

It looks like she’ll be able to continue.

The company released the following statement Wednesday afternoon:

The Louis Maull Company is in negotiations for the sale of the Maull’s BBQ sauce brands. We anticipate closing on the transaction in the next 7-10 days. The potential buyer is a St. Louis company with strong St. Louis connections.  It is anticipated that the brand will continue to be manufactured in St. Louis. The Louis Maull Company expects that the buyer will continue to serve our customers by providing the superior Maull’s BBQ sauce just has we have since 1928. We are the oldest BBQ sauce brand in America and this transaction will ensure that the Maull’s brand continues to grow and expand. Our goal was to ensure that Maull’s brand remains a St. Louis tradition. “Don’t baste your barbeque , Maull it."

Stephen Maull

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