Merchants hope to cash in on Small Business Saturday

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ST. CHARLES, MO (KPLR) - Holiday shoppers were out in force again Saturday for Small Business Saturday.

Some business owners are asking customers to shop small.

It's a nation-wide push to remind holiday shoppers that big things start little.

Black Friday has passed and Small Business Saturday arrived.

It’s a day where locally owned   business across the country and in St. Charles, Missouri   hopes to cash in on the shopping frenzy. "The Christmas ornaments, the candies, the cookies and the fudge, you can’t find that anywhere else, unless it’s commercial.” Said Jennifer Rowles.

As they pour one cup of coffee at time, at Picasso's   Coffee House, employees say   as a small business they    offer personal customer service, relationships, and some unique items. Something you won’t find in big retail stores.

Small Business Saturday was a concept developed back in 2010 as part of an advertising campaign.  But mom and pop shops around the country latched on to the idea and they've continued to promote it.

Including Joan of Arc’s owners Joan Richterkessing who travels around the world to find those hidden treasures,” One of a kind items here.  So if you find something that you really like you might want to pick it up, because it might be gone the next time you come back,” said Richterkessing.