School district gets high marks for participating in ad showing the dangers of heroin

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ST. LOUIS COUNTY, MO (KPLR) - The Rockwood School District is receiving high marks for helping to spread word about the deadly drug heroin. After talking with parents, Dr. Eric Knost, district superintendent gave approval for the Lafayette High School Escadrille Team to participate in an anti-heroin commercial which aired during Sunday's Super Bowl game. The sixty second spot was paid for by the St. Louis chapter of The National Council on Alcoholism and Drug Abuse. It features an actress playing the role of a cheerleader addicted to heroin and spiraling out of control. The emotional spot is designed to get people talking about the horrors of heroin. Dr. Knost says, "If we're not talking about it. If we're not educating people. If we're not willing to discuss this, then the problem is going to grow and get bigger and bigger."

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.