NEW YORK – Helen Mirren tears into drunk drivers in an upcoming Super Bowl ad from Anheuser-Busch.
The movie star, who describes herself as a “notoriously frank and uncensored British lady,” verbally abuses drunk drivers with caustic but refined invective, using an obscure English insult that is largely unknown to the American lexicon: pillock, meaning fool or stupid person.
And she does indeed call drunk drivers “stupid,” as well as potential Darwin award winners.
“If you drive drunk, you, simply put, are a short sighted, utterly useless, oxygen wasting, human form of pollution,” she says in the ad. “A Darwin-award deserving, selfish coward. If your brain was donated to science, science would return it.”
This is Anheuser-Busch’s first anti-drunk driving Super Bowl ad since 2005. The spot is called “Simply Put.”
The brewer revealed another upcoming Super Bowl spot starring the Clydesdales, which are more of a traditional advertising fixture, in an ad with a get-pumped soundtrack and a burly Budweiser worker hauling a keg through the snow.
Reps for Anheuser-Busch said that ad is a shout-out to its distributors and highlights the work that goes into brewing Budweiser.
Anheuser-Busch has another ad running during the game that features Amy Schumer and Seth Rogen stripping down for Bud Lite, as well as one for its Shock Top craft brew starring T.J. Miller.
CBS is charging, on average, a record-breaking $5 million for 30-second spots during Super Bowl 50, which airs Feb. 7.
By Aaron Smith