AB-InBev to move marketing operations to New York

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ST. LOUIS (KPLR) – AB InBev is moving its marketing operations from its headquarters in St. Louis to New York.

In a memo to employees, and later a press release to the media, AB InBev announced it is establishing a sales and marketing hub in New York called the U.S. Commercial Strategy Office, and moving sales and marketing executives from St. Louis to staff it.

From a strategic point of view, analysts say it makes sense because New York is the center of the advertising world, home to major sports leagues and the entertainment industry.

The St. Louis Post Dispatch reports the company`s new marketing office is expected to have 250 employees, though the company is not saying publically how many of them will be transferring from St. Louis.

The memo to employees does reportedly say some marketing and sales jobs will remain in St. Louis.

Financial analyst Juli Niemann of Smith, Moore & Co., says other positions could follow but she does not anticipate, as she puts it, 'a conga line' heading out the door.

'The cool kids will be the ones who leave first and they are gone,' Niemann said. 'I would not be a bit surprised to ultimately see top corporate move that direction as well because they certainly do spend a lot of time (in New York), but anything that is operational will stay here,' she said.

A spokesperson for Mayor Francis Slay said the company told the mayor this is a strategic move and that there is nothing the city could have done to save those jobs.

Press Release from Anheuser-Busch