Rams, students tackle cyberbullying with #StartWithUs campaign

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ST. LOUIS, MO (KTVI)- FOX 2, KPLR 11, the St. Louis Rams and Character Plus are partnering up for the #StartsWithUs campaign.

“Character Goes Viral: Students Stop Cyberbullying,” is a student-led campaign to stop cyberbullying.

#StartsWithUs began at the CharacterPlus Student Summit that was held on Sept. 30th. Eighty students from regional high schools met to collaborate on how to stop cyberbullying.

These students created the hash-tag #StartsWithUs. They will use social media and special events to spread the word to stop cyberbullying and be kind to one another.

Students will also take “The Clothes Pin Challenge.” In the challenge, they will write #StartsWithUs on a wooden clothes pin and then “pin” their friends on a shirt or backpack.

Students will then take a video or photo of the pinning and post it on Instagram, Facebook, & Twitter, etc.


Everyone who is pinned, will then pin a friend.

Chris Long, defensive end for the St. Louis Rams, is the spokesperson for the campaign. He will take over the Rams social media accounts on October 16th, when the campaign officially launches.

The launch is set to begin at 6:45p.m.

Fans are encouraged to join the movement and post their own photos and kind messages using the hashtag #StartsWithUs.

Anyone who posts using #StartsWithUs today or throughout the entire campaign will have the photo posted to the St. Louis Rams webpage.

Cyberbullying is: bullying on social media that includes spreading rumors, posting mean comments about others, manipulating a person’s photo, threatening harm or violence, etc. According to the i-SAFE foundation, more than half of adolescents and teens have been bullied online, and about the same number have engaged in cyber bullying.


Character Plus Mission Statement:

“To develop positive character traits in young people by providing a high-quality character education process and resources to schools, homes and communities.”

High Schools at the “Character Goes Viral” Student Summit held October 1, 2014

Bayless High School (Bayless School District)
Belleville East High School (Belleville Township 201)
Belleville West High School (Belleville Township 201)
Fox Senior High School (Fox School District)
Horton Watkins High School (Ladue School District)
Lafayette High School (Rockwood School District)
Lindbergh High School (Lindbergh Schools)
Mehlville High School (Mehlville School District)

For additional information visit: stlouisrams.com/startswithus

Follow the hash-tag #StartsWithUs & CharacterPlus on Twitter now!

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