CHESTERFIELD, MO (KTVI) – The holiday shopping marathon known as Black Friday is in full swing by now.
For the first time, most major retailers started Black Friday deals on Thanksgiving day.
That was true at the new outlet malls in the Chesterfield Valley as well. This was their first Black Friday event.
Like many shopping areas, the bargains are plentiful even if the parking isn't. The lots at the St. Louis Premium Outlets are still very full as retailers pull out all the stops.
Some stores opened at 6:00pm Thursday, while others opened at midnight.
Since then, there's been very brisk business as shoppers include these new outlet malls into their holiday shopping mix.
The Taubman Outlets just to the east, and the Premium Outlets opened in August. This is the first Christmas shopping season for both of the area's newest outlet stores and shoppers are ready to cross items off their lists with items purchased here.
Stores are open until 10:00pm Friday, then they will open at 8:00am Saturday to do it all over again.