First of two outlet malls opens in Chesterfield Valley

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CHESTERFIELD, MO (KTVI) – The first of two outlet malls in Chesterfield Valley opened to the public Friday with a day full of festivities.

Taubman Prestige Outlet Mall is right off Interstate 64/Highway 40 at Boones Crossing.

The line of eager bargain hunters snaked around the parking lot Friday as the first shoppers showed up at 5:00am.

Waiting in line was anything but boring though. The Funky Butt Brass Band entertained crowds as did Fredbird, the Rally Squirrel and a young man who knew how to groove.

Shopper Anne LeClair told us, “We actually took off work and got here around 8:00am to wait in line.”

Hundreds came before the 9:00am opening to get the $25 gift card given to the first 1,000 shoppers to walk through the gate. It didn’t take long for the gift cards to run out. Luckily, Gabriel Logan and his family made the cut, “We were very far back. We heard only the first thousand people would get the gift cards, so we kept counting and counting and counting.”

After the ribbon cutting was “Shopping, shopping, shopping” explained another bargain hunter.

It isn’t just clothes and accessories at Taubman Prestige Outlets, MindWorks Store Owner Rob Cornman explains, “We house 61 artists in the store. We try to keep all the art different.”

Cornman thought the outlet mall would be a great way to reach more customers, “Some of us have special lines that are only sold at this location. That way, we can fit the outlet mold, but still have our original pieces here.”

In three weeks, Taubman will have some competition with the St. Louis Premium Outlets opening down the road.

But Taubman General Manager Colleen O’Neill explains there could be some benefits with the competition. “I don’t see it as a challenge. I see it as complementary retail. We have the big box stores across from us, Chesterfield Mall, I think the more synergy we can bring to the Chesterfield Valley region, it makes it a shopping destination.”

The outlet mall created 800 retail jobs and 750 construction jobs. It cost $130 million to complete.

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