Imo’s For Kids Day for Variety, The Children’s Charity

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(KTVI) - Wednesday, Imo's Pizza donates 10-20 percent of the proceeds Wednesday, April 24, to Variety! Over the past 14 years, Imo's has donated more than $1.2 million.

Imo’s classic thin crust pizza is a St. Louis culinary icon.  Margie Imo, a lifetime member, is a Variety fund-raising icon.   An early pioneer in our Corporate Sponsorship Programs, Margie demonstrated how partnerships between nonprofits and businesses can be successful and impactful.

Imo’s for Kids Day, in which 87 of Margie’s participating stores contribute 10 to 20% of their day’s sales to Variety, was one of the first-of-its-kind fundraisers in the nation.  The program is an exemplary partnership model between nonprofit and for-profit organizations.

Margie also helps with public awareness campaigns designed to help families in need find Variety to obtain the assistance to help them with the challenges that raising a child with disabilities brings.

Her irrepressible personality continues to find new ways to bring Variety into people’s homes. Margie created the Variety Pizza Pack, which raises both funds and awareness.   Pizza Queen Margie has even invited the Variety Kids to bake pizzas in her home’s special pizza kitchen.

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