McDonald’s To Offer Sustainable Filet-O-Fish
(KTVI) – McDonalds is going green. They are becoming one of the first fast food chains to offer a menu item made from sustainable meat. The Alaskan Pollock used in Filet-O-Fish sandwiches will come from suppliers who practice sustainable fishing.
According to the Christian Science Monitor the fish are certified under the blue ecolabel from the Marine Stewardship Council.
Wal-Mart and Whole Foods already sell the fish offered by the label. The label gets paid by a royalty fee based from the sales from the fish.
The Filet-o-fish and the new menu item “Fish McBites” will be available for a limiited time in February.