MARYLAND HEIGHTS, MO. (KTVI) – With Game 3 on the horizon, the NLCS is headed to St. Louis, with thousands of fans in tow.
Fans aren’t the only enjoying the postseason run; when the Cards play at home, experts say it’s nothing short of a grand slam for the local economy.
Mondays are usually quiet at the Cardinals Clubhouse apparel shop, but not this Monday, in the middle of the National League Championship Series. Cardinals Clubhouse Assistant Manager Givonni Orr says business triples when the Cards make it to postseason.
She explains, “When they see the Cardinals are winning and in the postseason, we got a lot of people coming in and saying ok yeah, I want my Cardinals gear now.”
It seems fans also don’t mind forking over cash for a Cardinals victory, surrounded by scrumptious bar food, rowdy friends, and the game projected at every angle. Patrick’s Restaurant and Sports Bar Owner Patrick Hanon, Jr. says, “There was a game last week, and everybody took off the day and we had a line out the door, it was great.”
Hanon says the postseason, especially away games, can turn a quiet business day into a party: “The place is electric. The crowd gets into it, the bar’s packed, and everyone’s just into it. It’s like being at the stadium.”
Around the stadium, the impact of the NLCS is already palpable, before the home games even begin. Cardinals Spokesman Ron Watermon says tickets for all three of these games are almost sold out.
With fans buying souvenirs, dining out and staying in hotels now booked near capacity, St. Louis Convention and Visitors Commission Chief Marketing Officer Brian Hall says the impact totals about $2.5 million per postseason game.
Hall explains, “Just huge for the community, because as you know you can’t plan on these games happening. So it’s a win for everyone, when the Cardinals win and they bring games back home.”
Still, it’s not all about the money. Hall says Cardinals victories increase overall community pride and morale. He adds that these nationally broadcast postseason games are huge from a marketing standpoint, and help boost the perception that St. Louis is a community on the move.