Missouri Toddler The New Face Of Gerber

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SPRINGFIELD, MO. (CNN) - A 19-month old Missouri boy is chosen as the new face of baby food maker 'Gerber.'  Tate Rosendahl of Springfield was grand prize winner of the Gerber generation photo search. He's now the new face of a Gerber ad campaign. Tate beat out 156,000 other kids.

The winning photo selected by the judges featured the blue-eyed, blonde-headed baby smiling with his tongue out.

Tate also wins a $50,000 college scholarship.