Skechers To Pay $40M For Making False Claims

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WASHINGTON, D.C. (CNN) - Skechers has agreed to pay $40 million dollars to settle charges it misled customers about the health and fitness benefits of its toning sneakers.  The Federal Trade Commission announced the hefty fine today.

According to the FTC, the California based shoemaker made unfounded claims that products, like its "Shape-ups" shoes, would help people lose weight and tone-up without going to the gym.

When comparing it's toning footwear to standard fitness shoes, Skechers puts its foot in its mouth by making unproven claims that its toning footwear strengthens muscles, increases weight loss, reduces body fat and improve circulation and aerobic conditioning.

Skechers introduced "Shape-ups" in 2009.

They cost up to $100 dollars a pair.

Sales peaked, thanks to endorsements from celebrities like Kim Kardashian and Brooke Burke.

The FTC says Skechers also made deceptive claims about other products including "Resistance Runner," "Toners" and "Tone-up" shoes

The settlement money will be used to provide refunds to buyers of the toning sneakers.

Owners of the shoes can apply for a refund on the FTC's website, if the claim is made in the next eight months.

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