Evidence shows that many apple devices users have downloaded the original works by Chinese writers and they never care about whether the E-books have copyrights.
Actually it is exactly the copyright issue that has led to the collective action by Chinese writers against Apple.
"I have five books, including Jie Mi, An Suan and Feng Sheng, all in Apple Store for users to read and download. But I haven't authorized them to do so," said Mai Jia, Chinese writer.
Nanpai, author of the Secret of Grave Robber, said he felt deeply distressed when his books were pirated by the Apple Store two years ago.
"According to our analysis of the statistics released by Apple, all my books pirated have been downloaded for several million times, causing me a loss of more than 20 million yuan," said Writer Nan Pai.
In addition to some bestsellers, the works by some well-reputed old writers have also been pirated. They include Chen Zhongshi's full-length novel "Bai Lu Yuan". No authorization has ever been given to Apple for providing download service.
Pan Kaixiong, director of People's Literature Publishing House said:"We haven't authorized any content providers like Apple, none."
Even Cheng Zhongshi himself does not know his works are being sold in the Apple Store.
"This is certainly an infringement act, pure and simple. Uploading works by others without the owners' consent is non-respect for the labor of writers and should be punished by law," said Chen.
Not only have the rights of writers been encroached upon but also the rights of video and movie producers. LeTV invested heavily in buying up the right of broadcasting the Chinese movie "Painted Skin". But soon the movie appeared in Apple's app store for Movie on Demand.
"They put our movie on their store and collect money, about 0.99 US dollars per show. We haven't authorized anyone the right to show the movie. Their stealing act has done great harm to us," said Liu Xiaoqing of the Law Department of LeTV.
It is learned that Apple Co. and application software developers, the source of piracy, share the proceeds from downloading by 30-70, 30 percent for Apple and 70 percent for developers.
Mr. Lin, who has been working at the book publishing program development for two years, revealed that it is an open secret to make profits by uploading pirated publications.
"Apple has its own uploading mechanism and procedure. First, the developer develop an application package and Apple completes examination and verification in one or two weeks," said Lin.
According to Sun Xiangyuan, a solicitor of Chinese writer Zhu Jintai, he issued a Lawyer's letter to Apple, demanding compensation for economic losses. In response, Apple asked the lawyer to send the pirate links through email. Sun did. But apple just ignored the lawyer's demand. It just deleted the pirating program and that was all.
The same is true with some other parties concerned. Writers Right Protection Union leader told CCTV that Apple usually deletes part of the pirating program in about a month after receiving complaints. But it has never responded to claims for compensation.
Mr. Bei Zhicheng, founder of the Writers Right Protection Union, said that it was very strange that Apple asked developers to talk with us after we issued a Lawyer's letter in July last year. It also said that Apple leaders would come from the United States and Australia to talk with us. The appointment was made. But suddenly the liaison person was nowhere to be found; neither did that person receive our phone calls or reply to our emails.
CCTV reporters requested for an interview with Apple management, but no reply has been received up to the deadline of our transmission. The Writers Right Protection Union will organize writers concerned to deal directly with the Apple company, according to the Union official.