Susan G. Komen’s “More Than Pink” movement

ST. LOUIS, MO (KPLR)- October is Breast Cancer Awareness Month and the national spotlight is on pink!

But pink is more than a color to Susan G. Komen, Missouri. It represents the impact each person is making in the fight against the disease.

Executive Director Helen Chestnut provides details about cause and the organizations ultimate goal.

Susan G. Komen has set a bold goal to reduce the nation’s 40,000 breast cancer deaths by 50 percent in 10 years. Their plan targets health equity for all, including improving access to quality and timely cancer care for the under-served, and an enhanced research focus for the most lethal breast cancers.

Did you know African-American women are almost 40 percent more likely to die of breast cancer than white women in the U.S., and in some cities this number is even higher? Komen’s African-American Health Equity Initiative targets 10 U.S. cities where mortality rates and late-stage diagnosis of African-American women are highest. St. Louis is one of these 10 cities.

Their “More Than Pink” movement, which launched this month, celebrates everyday heroes who have made an impact in the fight to end breast cancer in the community and beyond!