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St. Louis grocery store to text ground beef recalls

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ST. LOUIS (KPLR) - A local grocery store is becoming the first in the nation to use text messages to notify costumers about ground beef recalls.

Fields Foods grocery store located just off Lafayette Square prides itself as a business with customer service in mind.

Recently the store has added a new high tech consumer information system that will make it easier for customers to check for recalls on beef bought at their store.

Field Foods teamed up with SaniTrace Technologies to create the new system.   All of the store`s ground beef packages will have a SaniTrace label and QR code.

Customers can scan the code using their Smartphone to be immediately notified via text if the product is recalled.

The unique label on each package of ground beef also holds specific production information about the contents of each package.

This is in compliance with the new guidelines set by the U.S. Department of Agriculture that goes into effect in June of this year.

Fields Foods hopes this new program continues their goal of bringing shoppers advanced customer communication no matter where they are.