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“Loop is Open” campaign to highlight businesses during trolley construction

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ST. LOUIS, MO (KPLR) - Businesses in University City are launching a new campaign while construction work continues on the Loop trolley project. It is called, "The Loop is Open."

They want everyone to know that businesses in the Loop will remain open during work on the trolley project. University City Mayor Shelley Welsch and business owner Joe Edwards had a news conference Wednesday, that was rescheduled from last week. They spelled out a new promotion, block parties and other activities during construction.

The program is a partnership between the Loop Special Business District, Loop Trolley Transportation Development District and City of University City to keep the Loop as a destination and a viable business district during trolley construction and to "celebrate" construction progress.

The program will consist of giveaways, block parties and marketing to continue to attract people to the Loop. Giveaways will include two $50 gift certificates each week from participating businesses. Block parties will occur once a month, depending on construction, to unveil track and/or celebrate a construction milestone.

Each week , there will be two drawings, one at participating business and one from an online raffle. Gift cards will be purchased from participating businesses. Winners will be notified via email if they win.

Save the date! The first block party will take place Saturday , June 27. Block parties will be scheduled throughout the duration of construction as a means to encourage people to visit the Delmar Loop!

Over 15 businesses are participating: Blueberry Hill, Avalon, Exchange, Rocket Fizz, Loop Living Furniture, The Melting Pot, Serendipity Gallery, Sunshine Daydream, Three Kings, COCA, Subterranean Books, Noodles and Company, Phoenix Rising, The Silver Lady, Peacock Loop Diner , Froyo, Componere Gallery and more to come!

The program will last through the end of the trolley construction.

The program is funded through the Loop Trolley Transportation Development District and the City of University City's Economic Development retail Sales Tax.

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