ST LOUIS MISSOURI ( KPLR) -There's a new way you can help locate a missing child by simply checking Facebook. The social media giant has joined forces with the National Center for Missing and Exploited Children to send Amber Alerts in the area where a child has gone missing .
Facebook will tap it's 185 million United States users to help find and return missing children with a new initiative to push amber alerts to it's popular social media news feed. The new program was launched this week . The program will focus on certain areas and the alerts will appear in timelines of Facebook users who are near the search area.
Christan Ferguson went missing at the age of only 9 -years- old. Ferguson was last seen in June , 2003 In St. Louis Missouri . Ferguson's mother says she happy about the new Facebook feature and it's a game changer. " So this is a way for those people that we may never come in to contact with . It's a way for them to keep a watch out, said Theda Wilson.
We all know we live in a world of social media and one might consider Facebook as a Neighborhood Watch . The new program on Facebook will quickly release a child's photo with a description and information one would need to help find the missing child. "When a person comes up missing, It's so important that we move swiftly. This will make the difference between if you will have a positive or a negative outcome" said Wilson. Facebook users will also be able to "share" the alert.