ST. LOUIS, MO (KTVI)-- Mother`s Day is vital to some St. Louis businesses.
The three big floral holidays each year are Christmas, Mother`s Day and Valentines. Add them together and those three account for half the yearly sales.
It`s all hands on deck at Walter Knoll Florist where employees work late into the night so children can show their love for mothers everywhere.
That means instead of ten delivery people Saturday, they`ll need 100 and even more on Sunday.
At Chocolate Chocolate Chocolate workers are busy trying to keep up with demand.
Candy is becoming a more popular gift for mothers as each year passes.
Jewelry stores like Vincents Jewelers in Creve Couer say rings, necklaces and earrings are also becoming more popular gifts for mom. And sons and daughters are spending more on each item.
The sales people get the chance to see some touching scenes.
Restaurants also appreciate Mother`s Day and get crowded with families enjoying a Sunday brunch.