‘Loser Keeps Bieber’ billboard raises stakes of USA vs. Canada hockey game

Posted on: 7:52 am, February 21, 2014, by , updated on: 07:54am, February 21, 2014

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(KPLR) – It’s the best reason for the USA hockey team to defeat Canada in their Olympic semi-final match-up: Loser keeps Justin Bieber.   That’s the message on a Chicago billboard that’s making the rounds on the internet.

Command Transportation, a freight broker in Chicago, says they’re just using the sign to have fun.

Two Blackhawks players are featured on the billboard with Bieber: Patrick Kane from the U.S. and Jonathan Toews from Canada.  They’re playing for their respective countries, which makes the match-up all the more fun for Blackhawks fans.