ESPN agrees to air Cardinal Glennon ad that mentions “Jesus, God”
ST. LOUIS, MO (KTVI) – A well-known St. Louis children’s charity says ESPN won’t air their commercial because it mentions “Jesus” and “God.” ESPN has now agreed to air the ad from Cardinal Glennon Children’s Foundation. They posted the following statement online:
“We have again reviewed the ads submitted for the SSM Cardinal Glennon Children’s Medical Center and have concluded that we will accept the original requested commercial.
It will run in Saturday’s VCU at Northern Iowa basketball game on ESPNU. This decision is consistent with our practice of individual review of all ads under our commercial advocacy standards.”
Cardinal Glennon Children’s Foundation raises funds to support children suffering from illness get the medical attention they need at SSM Cardinal Glennon Children’s Medical Center.
This specific ad was for the organization’s Tree of Hope campaign and encourages people to leave messages to lift the spirits of children hospitalized over the holidays.
A spokesperson for the foundation says they received word that the sports network would not air the commercial specifically because of the lines, “celebrate the birth of Jesus” and “help us reveal God’s healing presence were “problematic.”
The ad was submitted to air during the University of Northern Iowa vs. Virginia Commonwealth University basketball game on ESPNU this Saturday.
In a statement released Thursday, Dan Buck, Vice President, Cardinal Glennon Children’s Foundation said the commercial, “was meant to connect with viewers during this Christmas season and encourage them to send a message of hope to sick children at SSM Cardinal Glennon Children’s Medical Center. While we understand ESPN has the right to reject commercials, we are disappointed in their decision.”
ESPN responded on it’s “Front Row” website saying the original commercial did not meet their “commercial advocacy standards,”but say they will air a different commercial during the game.
Here’s the version ESPN will air:
espn will not air an ad from Cardinal Glennon Children's Medical Center. Just sad.—
TwitPolit (@TwitPolit1) December 12, 2013