Busch Stadium signs getting better shade of red

Posted on: 10:24 pm, December 3, 2013, by

ST. LOUIS, MO (KPLR)– Bill Behrens knows the ABC’s of big letters.

“Well they’re fabricated from aluminum so they’re not all that heavy,” says Bill Behrens, the Sales Manager for Warren Sign Company.  “In fact this five foot letter probably doesn’t weigh 30 to 40 pounds max.”

This is an iconic “I.”

It’s one of 36 letters and six birds on the bats missing from Busch Stadium.

“We noticed the red was fading with all the exposure to the sunlight, to the point that it was turning more pink than red,” says Joe Abernathy.  He`s the Vice President for Stadium Operations with the St. Louis Cardinals.

And the hometown heroes needed a hue that would do well in the elements.

So they turned to Arnold based Warren Sign Company.

“That’s just part of owning a building or owning a house,” says Abernathy.  “Things just need regular maintenance and that’s what we look upon this.  It’s just part of our regular maintenance we need to do to keep the building looking good.”

When the stadium opened in 2006 you saw a lot of poinsettia red and then a Busch red, related to the former Anhueser Busch ownership days.

But this color will catch your eye come opening day in 2014.

“We looked at several shades, and this is the one that we think is the Cardinal Red,” says Abernathy.

The team will also update their world series and national league championship signs on the south side.

But soon Busch Stadium will become stunning once again.

“Our original intent was to paint them onsite,” says Behrens.  “However the team played too well and went too deep in the playoffs and the weather changed on us.”

So they’ll continue working their alphabet soup indoors.

And that’s how you spell success, with five foot tall acrylic polyurethane red painted letters.