‘Secretary of Explaining Stuff’ to sell Obamacare

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(CNN) — President Barack Obama once joked former President Bill Clinton should be appointed “Secretary of Explaining Stuff.”

Clinton will try to prove Obama right in a speech defending the controversial – and still misunderstood – Affordable Care Act (ACA), the 2010 law otherwise known as Obamacare on Wednesday at his presidential library in Little Rock, Akansas.

The White House has often turned to Clinton to help sell policy. In 2010, the former president held the floor in the White House briefing room for nearly 30 minutes to tout a tax cut deal reached with Republicans and just last year, he delivered a passionate defense of Obama administration policies, including Obamacare, at the Democratic National Convention.

“I think they’ve used him wisely and sparingly,” said Matt McKenna, a Clinton spokesman.

Still, selling the health care overhaul – a law vital to Obama’s legacy – could prove to be a big job, with polls still very much divided on it.

The speech at the Clinton Presidential Center – the beginning of a big public education push – will focus on “the critical role a high quality, affordable and accessible health care system plays in the United States and any country’s economic and social well being,” according to a release from the Clinton’s charitable foundation.

While Clinton often mentions the ACA in speeches, today’s address will be the first one focusing entirely on the law, McKenna said.

The pitch comes less than a month before the opening of the law’s insurance marketplaces, the health care exchanges that form the core of the Act. Those exchanges need to enroll young, healthy participants to keep premiums low, but a recent Kaiser Family Foundation poll showed that while 51% of Americans don’t have enough information to understand how the law will affect them, the number is even higher – 62% — for the uninsured and for adults under 25, key groups the administration needs to reach.

“President Clinton’s speech is part of ongoing outreach efforts around the Affordable Care Act about a month ahead of Marketplaces opening. These efforts will help to ensure that Americans know that there will be a simple way to get health insurance that will fit your needs, lifestyle, and budget at any income level, starting this fall,” a White House official said. In it, he will “lay out in clear terms the benefits the law is already providing to millions of Americans and what new options will become available to consumers when the Health Insurance Marketplaces open on October 1.”

The White House says Wednesday’s speech is the first of a number of high profile events aimed at raising awareness about the three-year-old law. In addition to Clinton, the Obama team is deploying a number of administration officials across the government to promote and explain the law, along with DJs, librarians, faith leaders, pharmacies, celebrities and insurance companies, the official said.

McKenna said Obama asked Clinton to speak on the issueand the Clinton’s foundation decided what he would say and where. About 250 people are expected to attend the event, including representatives from Arkansas’ health care community, the Arkansas Department of Health, Arkansas legislators and state officials, members of the business community, students from the Clinton School of Public Service and groups affiliated with the president’s foundation, like the Alliance for a Healthier Generation and the Clinton Health Matters Initiative.

The White House said Clinton is expected to continue to raise public awareness around the law during the critical months for open enrollment. The former president’s spokesman said he would continue to be a voice for quality, affordable, accessible health care, but would not say whether other speeches were scheduled.

The big push comes as Republicans, like Sen. Ted Cruz of Texas, continue to try to defund a bill Cruz called “the biggest job killer in American history,” an effort that’s allbut certain to fail in the face of opposition from the president and the Democratic-controlled Senate.

It also comes a day after Florida Sen. Marco Rubio, another GOP darling, sent a letter to Health and Human Services Sec. Kathleen Sebelius blasting the administration for plans to spend $8.7 million in taxpayer dollars to advertise the law across the country in the coming months.

“This blatant misuse of federal dollars to promote a fundamentally flawed law is extremely concerning, especially considering the extensive unknowns surrounding the coming launch and implementation of ObamaCare,” Rubio wrote in the September 3 letter. “Until critical questions can be answered regarding the availability and type of health insurance to be provided by ObamaCare, it is unconscionable to spend taxpayer dollars to promote and advertise ObamaCare plans that have yet to be finalized.”

By Athena Jones