AB InBev research park opening at the University of Illinois
(KTVI) – Beer is popular on college campuses. So popular that Anheuser Busch InBev is setting up an office at the University of Illinois in Urbana-Champaign.
The Princeton Review named the University of Illinois the #3 party school in the nation last month, but the Bud Lab isn’t related. In fact, it’s a rather sobering office.
Beginning this Friday, students from the Business, Computer Science and Engineering colleges will get to tap into Anheuser Busch InBev’s books, and study and analyze data on the market trends and social media. it joins the U of I’s research park and companies like John Deere, Caterpillar and Yahoo!.
U of I students will work as paid interns with full-time InBev employees. The research park will be in the University’s Supercomputing Lab. They will help decide price points for beer and determine what brands match up with which age groups.