High heels can make you a better shopper
(KPLR) – High heels could make you a smarter shopper. Researchers found having physical balance tends to lead to more balanced buying decisions.
They say shopping after a yoga class or riding an escalator can have the same effect.
The study in The Journal of Marketing Research also says focusing on balance, led to shoppers considering all of their buying options, usually resulting in the choice of a mid-range product as opposed to a high end or low quality product.