ST. CHARLES COUNTY, MO. (KPLR) - People in the sod industry thought this could be “the year” for their business. They started out with high hopes; they were selling grass in December and January because the weather was so nice. But then one of the hottest and driest summers hit.
Ed Keeven Jr. and his family have been in the sod business in St. Charles County for decade. He owns Emerald View Turf Farms. Keeven said, “I thought this was going to be one of our best years in fact I knew it was going to be and then…” And, then I turned miserable. They spent $2,000 to $3,000 a day pumping water to keep everything alive.
Keeven said in July sales went through the floor, “$85,000 dollars lost just in sales.” He said they came very close to losing more than one fourth of all their grass, “So if we would have stayed in that same situation for about another six to ten days we actually would have lost root systems and blades of grass.”
The weather finally changes and people are now buying sod to replace their lawns.
Keeven is optimistic he can recoup some of his losses. Still, he said it’s not been a good 12 months, “This is our worst year ever since I’ve been in the sod business.”
He said now is the time to replace your lawn, you have up until the middle of next month.