CVC Launches Ad Campaign Promoting St. Louis

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ST. LOUIS, MO (KPLR)-- The St. Louis Convention and Visitors Commission (CVC) has launched an aggressive ad campaign to market the city. It includes everything from children grabbing their parents hands taking them to fun places to a 737 cruising city streets showcasing world class attractions. Chief Marketing Officer, Brian Hall says having great amenities and free attractions make the city easy to sell. "We very much offer what people are looking for. They're looking for affordability. they're looking for ease of access," said Hall.

The Gateway City hosts an average of 26 major conventions a year bringing in millions of dollars to its coffers. But there hasn't been a national party convention here since 1916. St. Louis was vying for this year's Democratic National Convention, but lost the bid to Charlotte North Carolina. Hall explained why. "They indicated to us quite clearly that the package that was developed in charlotte fell short of our package. For all intents and purposes we won the bid."

St. Louis University professor of communications, Dr. Diana Carlin says while St. Louis has the infrastructure to host the DNC, it does not have the political history. "The move to Charlotte was definitely political. I'm sure St. Louis had a better package but conventions are symbolic now and this was symbolic for the democrats because Obama had carried North Carolina in 2008. They're describing this as a new south map and they want ot carry North Carolina again."

That's not stopping the CVC from going after both national party conventions for 2016.