Magic Johnson Starting Cable Channel

LOS ANGELES, CA. (CNN) – Earvin “Magic” Johnson isn’t just a hall-of-fame basketball legend.  He’s also a successful businessman who’s developed an empire of movie theaters, fitness centers, and owns a stake in the Los Angeles dodgers.  And now — he’s looking to become a media mogul.  

Johnson is launching a new basic cable network today.  It’s called “Aspire,” and it will highlight the positive achievements of the African-American community.  The family-friendly programming will feature movies, music and comedy.